Building a Website That Performs
Shaun was recommended to us by Owen, one of our existing clients in the same industry.
When Shaun’s previous website went down and his provider was no longer contactable, it was costing him money by the day.
He needed a professional website rebuilt quickly so he could get back online and back in front of potential customers.
We rebuilt the website within 3 weeks and the impact was immediate.
Within 4 hours of the new site going live, it received its first lead. In the next 20 hours, it brought in another 3 enquiries.
Out of those 4 enquiries, 3 became paying customers who signed up for recurring services.
So not only did the website start generating leads straight away, it also brought in work with strong customer lifetime value.
From day one, the website was delivering a return on investment.
Between 7th February and 28th April 2026, the site generated 32 lead forms, which works out at more than 10 lead forms a month in the first 3 months.
What helped the website perform
The website also includes a range of features that make it both user-friendly and conversion-focused, including:
- Anchored service menu
- Video sectioned hero
- Green and purple colour pallet
- Intuitive navigation
- Customised pop up lead form
The outcome
Most importantly, Shaun now has a professional online presence that is live, secure, presentable, and bringing in work.
The website is hosted on secure servers, managed in house, and backed by Cloudline Media’s 5-star customer service.
Industry insights
In the first 3 months this website for a gardening company in Edinburgh Scotland has outperformed many others in its category
Factoring in the the data available for this website, we believe that this is a result of Shaun getting nearly 70 clicks from Google for direct name match’s in the first 3 months.
This is a likely result of these things:
- Having over 50 five star google reviews
- Over 1.5k followers on Facebook
- A well established local reputation.
This had a knock on effect and given Shaun’s brand new website, on a brand new domain premature authority and it has received numerous clicks from competitive keywords translating into real customers within the first 90 days.
Established local presence combined with a good existing online authority from his Facebook and Google business profile has resulted in Shaun getting lots of direct traffic.
Clicks are as powerful as keywords when considering SEO.
Coupled with a Cloudline media premium website that has intuitive design optimised for user journey has been the perfect recipe for performance.
