Building a waste business
Ben who owns a waste clearance company based in South London, has secured hundreds of thousands of pounds worth of work between December 2024 and May 2026 from the website we built for him, along with the advice we gave him on social media and improving his presence on search engines.
Before working with us, Ben had a difficult experience with his previous website provider. He paid a substantial amount of money for a website that was poorly designed and did not perform.
Within just 3 weeks of signing up, Ben had a professionally designed 5 page website that was built to perform. It was set up to funnel enquiries through lead form submissions and direct emails, giving the business a much stronger online presence from day one.
Since going live, the website has generated over 100 lead form submissions, with the frequency of enquiries increasing over time.
Between January and May 2026 alone, the website received 44 submissions through the on page lead form.
What helped the website perform
The website was built with features that made it easier for customers to take action and trust the business.
Smooth sign up process
Customers can fill out one simple form to get in touch quickly and easily.
Live Google reviews
The site includes a live Google review feed, helping to build trust straight away.
FAQ section
Common customer questions are answered on the page, helping users get the information they need without delay.
Rich content
All website copy was created from the client’s own data, making the content relevant, useful and better aligned with what people are searching for.
How did these results happen
The website was not just designed to look good. It was built properly from the ground up.
It came with a sitemap and indexing setup for search engines, a premium design, advanced plugins and features, and private hosting managed in house by Cloudline Media.
We also gave Ben clear advice on how to market his business online for free.
He took the advice and ran with it.
Since then, Ben has built up over 200 Google reviews, which has helped strengthen trust and improve his visibility online.
After speaking with us, Ben also decided to start making short form content for social media.
He even began appearing in the videos himself, telling his story and promoting his services. That was something he said he never would have done without our advice and support.
That combination of a strong website, better visibility on search engines, social media content, and Ben’s own effort has helped Onboard Waste build a steady flow of work through the website and inbox.
The result
What started as a business with a poor performing website and a frustrating past experience quickly turned into a business with a strong online presence, regular enquiries and a site that genuinely supports growth.
Onboard Waste now has a website that not only looks professional, but also brings in consistent leads and helps turn online visibility into real paying work.
Ben received so many lead form enquiries that he upgraded to SMS notifications, giving him instant updates with every new enquiry sent straight to his phone.
What Was Included
Basic SEO (full five pages)
Using a premium design built on WordPress and naturally optimised for search engine performance.
Quick Onboarding (domain and hosting included)
From a quick onboarding form to the WhatsApp group chat we set up, Owen was kept informed, and communication was maintained throughout the project to keep everything running smoothly.
Lead Generation (on-page lead form)
A personalised pop-up lead form capturing a significant number of enquiries from the very beginning.
Optimised Copywriting (included in the design)
Enticing copywriting that puts benefits before features in a professional layout, with page anchors to improve the user journey.
Getting a performance website
- Raise your hand: give us a call, or send us a message.
- Tell us what you need: Fill out an information form.
- We build: Your website is built in a matter of weeks, with transfers handled with care.
- Get involved: Stay in touch with our team to share new photos, information and design updates via WhatsApp or email after sign-up.
- Go live: When your design is finished, you can review it and request amendments until you’re happy.
- Stay with us: After your website is published, you can stay in touch with our team for regular updates.
