Rebuilding the campaign to perform
Our team carried out a full audit of the Google Ads account and sent our findings over to SB Construction.
Once they saw what was going wrong, they decided to switch the ads off and asked our team to rebuild and optimise the campaign properly with lead generation in mind.
The key areas we focused on
- Google tags and tracking for valuable data collection
- A landing page matched to the service being advertised
- Regular reports so performance could be tracked clearly
- Ongoing optimisations to improve results over time
How did the Google Ads perform
Within four weeks, SB Construction had received three leads for large extension and new build projects in the areas we were targeting.
One of those leads even sent over architects’ drawings for a new build, which was a strong sign of a quality enquiry.
One of the jobs was won, giving SB Construction a strong return on ad spend early on.
Google tags and tracking
We installed proper event tracking on the website so data could feed back into Google Ads and be used for optimisation.
This meant the campaign could learn from real user actions rather than guessing, giving us a much stronger base to improve performance.
Landing page improvements
We made sure the ads were sending traffic to the right service page, so people were landing on content that matched exactly what they had searched for.
This helped improve the user journey and gave visitors a clearer next step once they arrived on the site.
Better targeting and campaign structure
We rebuilt the campaign around the services and areas SB Construction actually wanted to target.
That meant cutting wasted spend, tightening up the keyword targeting, and focusing the budget on searches with stronger intent.
Reporting and ongoing optimisation
Once the campaign was live, we kept a close eye on performance and made regular improvements based on the data coming in.
That included reviewing search terms, refining the ads, and making ongoing changes to improve lead quality and overall return.
Getting a performance website
- Raise your hand – Give us a call message or fill out the Biz Quiz.
- Tell us what you need – Fill out an information form.
- Let us in – Your website is built in a matter of weeks, with transfers handled with care.
- Get involved – Stay in touch with our team to give us new photos, information and design updates via whatsapp or email after sign-up.
- Go live – When your design is finished you can review and make amendments until your happy.
- Stay with us – After your website is published you can stay in touch with our team to give us regular updates.
