Rebuilding the campaign to perform

After we built Sam’s website, he decided to try running Google Search Ads in-house.

Six weeks later, more than £700 had been spent and the campaign had produced no leads or enquiries. At that point, Sam came back to us for advice.

Our team carried out a full audit of the Google Ads account and sent our findings over. Once the issues became clear, the ads were switched off and we were asked to rebuild and optimise the campaign properly with lead generation in mind.

We focused on the areas that would make the biggest difference.

That included putting proper Google tags and tracking in place so valuable data could be collected and fed back into the campaign.

We also made sure traffic was being sent to a landing page that matched the service being advertised, giving users a more relevant journey from search to enquiry.

Alongside that, we introduced regular reporting so performance could be tracked clearly and supported the campaign with ongoing optimisation to improve results over time.

The key areas we focused on

• Google tags and tracking for valuable data collection
• A landing page matched to the service being advertised
• Regular reports so performance could be tracked clearly
• Ongoing optimisations to improve results over time

How did the Google Ads perform

Within four weeks, Sam had received three leads for large extension and new build projects in the areas we were targeting.

One of those leads even sent over architects’ drawings for a new build, which was a strong sign of a quality enquiry.

One of the jobs was won, giving Sam a strong return on ad spend early on.

Google tags and tracking

We installed proper event tracking on the website so data could feed back into Google Ads and be used for optimisation.

This meant the campaign could learn from real user actions rather than guessing, giving us a much stronger base to improve performance.

Landing page improvements

We made sure the ads were sending traffic to the right service page, so people were landing on content that matched exactly what they had searched for.

This helped improve the user journey and gave visitors a clearer next step once they arrived on the site.

Better targeting and campaign structure

We rebuilt the campaign around the services and areas Sam actually wanted to target.

That meant cutting wasted spend, tightening up the keyword targeting, and focusing the budget on searches with stronger intent.

Reporting and ongoing optimisation

Once the campaign was live, we kept a close eye on performance and made regular improvements based on the data coming in.

That included reviewing search terms, refining the ads, and making ongoing changes to improve lead quality and overall return.