IMPORTANT - By engaging Cloudline Media Ltd to provide Google Ads management, you acknowledge that you have read, understood and agree to be bound by these Terms & Conditions.
(These Terms are intentionally generic and do not name any specific client. They apply to every party who proceeds with our service.)
1.1 These Terms & Conditions (“Terms”) govern the provision of Google Ads campaign setup, optimisation and related digital marketing services (“Services”) by Cloudline Media Ltd (“Cloudline Media”, “we”, “us”, “our”).
1.2 By paying an invoice, returning an onboarding form, granting account access or otherwise instructing Cloudline Media to commence work, the party receiving the Services (“Client”, “you”, “your”) accepts these Terms in full.
Campaign – the Google Ads advertising activity created and managed by Cloudline Media.
Ad Budget – the amount allocated for media spend on Google Ads platforms during the agreed service period.
Management Fee – Cloudline Media’s remuneration for strategy, setup, optimisation, reporting and account management.
Service Period – four (4) consecutive weeks (28 days) commencing on the Campaign launch date, unless otherwise agreed in writing.
Cloudline Media will:
Conduct keyword research, audience and geographic targeting in line with the Client’s onboarding form.
Build or edit up to one (1) dedicated landing page per Campaign.
Create, launch and optimise Google Ads (Search, Display, Performance Max or other formats as suitable).
Provide up to one (1) round of pre‑launch revisions to ad copy, keywords and landing‑page content.
Monitor performance and make reasonable adjustments throughout the Service Period.
4.1 Unless otherwise agreed, the Total Upfront Fee consists of: Management Fee, Ads Budget payable in full before work commences.
4.2 Cloudline Media will issue a single invoice; payment must clear before any Campaign assets are published.
4.3 Late payment may delay launch dates; time‑sensitive guarantees are suspended until payment is received.
5.1 The Client authorises Cloudline Media to administer and fund the Ad Budget on the Client’s behalf via Cloudline Media’s Google Ads Manager account.
5.2 Within the Service Period Cloudline Media may pace spend to optimise results; any unspent balance at period‑end is non‑refundable unless expressly agreed.
The Client will:
Complete the onboarding form accurately and supply requested assets (logos, images, testimonials, etc.).
Provide timely feedback and approvals.
Ensure that any claims or offers made in ads or on the landing page are lawful, accurate and not misleading.
Maintain ownership or proper licence for all intellectual property supplied to Cloudline Media.
One (1) round of revisions (consolidated feedback) is included prior to launch. Additional rounds or post‑launch revisions may incur further fees.
8.1 Cloudline Media will aim to launch each ad set within three (3) business days of receiving all required inputs, and ordinarily sooner.
8.2 Launch dates are estimates and may shift due to platform approval times or Client delays.
Before Launch – The Client may cancel in writing any time before ads are published and will receive a full refund of the Total Upfront Fee.
After Launch – Once ads are live, the Client is committed for the entire Service Period; no refunds or early cancellations are available.
The Agreement does not auto‑renew. Further months of service require written confirmation (Text, Whatsapp or Email) or payment of a new invoice under then‑current pricing and terms.
11.1 Cloudline Media strives to improve performance but does not guarantee specific lead volumes, rankings or return on investment.
11.2 Basic performance metrics (impressions, clicks, conversions where available) will be shared on request or at the end of the Service Period.
All original creative (ad copy, landing‑page text, graphics) produced by Cloudline Media remains Cloudline Media’s property until all outstanding fees are paid, after which usage rights transfer to the Client for the Campaign’s purpose only.
Both parties shall keep confidential any proprietary or commercially sensitive information obtained during the engagement, except where disclosure is required by law.
The Client must adhere to Google Ads policies and relevant advertising regulations. Cloudline Media may suspend or modify Campaigns to maintain compliance without liability.
Cloudline Media’s total liability for any claim arising out of or in connection with the Services shall not exceed the aggregate Management Fee actually paid for the relevant Service Period. Under no circumstances shall Cloudline Media be liable for indirect, consequential or loss‑of‑profit damages.
The Client indemnifies and holds harmless Cloudline Media against all claims, damages or expenses arising from (a) materials supplied by the Client, or (b) the Client’s breach of these Terms or applicable law.
Neither party is liable for delays or failure to perform caused by events beyond reasonable control, including platform outages, governmental restrictions, natural disasters or strikes.
Either party may terminate immediately on written notice if the other materially breaches these Terms and, where remediable, fails to remedy within seven (7) days of notice. Sections 12-16 survive termination.
These Terms are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising under them.
No waiver of any right is effective unless in writing.
If any provision is held unenforceable, the remaining provisions remain in full force.
These Terms constitute the entire agreement between the parties regarding the Services and supersede all prior proposals or discussions.
Cloudline Media Ltd
Email: Info@CloudlineMedia.co.uk
Registered Office: Wednesbury Gardens, Romford, Essex RM3 9LJ
Last updated: 6 May 2025
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