Feeding the Algorithm with Quality Content

Feeding the Algorithm with Quality Content

We met Jane in September of 2025 after she had not long opened a smoked food business to support her longstanding pub business. As a young business, and in the lead up to Christmas Jane experienced low turnovers and profits from the start, and needed serious help.

Eat with your eyes

Immediately, we set to work by starting a Facebook and Instagram page, then working with them to shoot content that was later edited and scheduled on both social media pages.

We put focus on their biggest sellers and analysed what content got the most reach and interaction to establish our content strategy.

  • Multi-channel posting (FB & IG)
  • Branded (creative content)
  • Easily managed (simply send content)
  • Clear profits (in-depth reporting)

What We Delivered (P.A.C.T. highlights)


Heated in the kitchen

Just Smoked exploded overnight after we filmed some content of the owner showcasing the kitchen, cooking methods and delicious food. They managed to double in turnover in the first two weeks of us working together, and stayed afloat over the Christmas period, thanks to our efforts with content creation and organic posting strategy, reinforced with a paid Meta ads campaign.

Jane is getting consistently better sales now that a presence on social media has been established. We work closely with them, recording videos and taking pictures of their food and process, then posting it regularly.


What’s Included?

Content strategy (posting with purpose)

Forcing scrollers to make an order with quality visuals, we advise, guide and produce new content that gets edited and posted regularly.

Seamless (managed on professional dashboards)

Working with Just Smoked to make it easy for them to give the correct access through professional dashboards, ensuring we are managing their profiles professionally and securely.

Graphic design (customised & branded posts)

Enticing branded templates using logos and brand colours to enforce prominence and brand authority.

Tell stories (strategic copywriting)

Strategic copywriting that includes hooks and CTAs, while promoting the right services at the right time to give a rounded picture of the company and build authority on social media.

Getting social media management

  • Raise your hand – Give us a call or send us a message.
  • Tell us what you need – Fill out an information form, tell us who you are and your company is, what you stand for and what you want to promote.
  • Let us in – We will either give you written or live screen share instructions on how to give us access to your accounts with full transparency.
  • Get involved – We will then start to devise your content strategy. Stay in touch with our team to give us new photos, videos, information and design updates via WhatsApp or email to help us align your social media with your company consistently.
  • Show up – Once we have your content strategy agreed and your branding drawn up, we will then schedule your posts, cross-post to pages and CTAs where appropriate.
  • Engage – Ensure you stay on top of engagement on your posts and messages to quickly reply and give yourself the best chance of closing each enquiry.

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Call the Cloudline:

(+44) 0203 633 8186

Email us

Info@CloudlineMedia.co.uk