Here are 8 aspects of a website that are still relevant in 2025
AI Search
Most artificial intelligence systems will source their data from multiple search engines, such as Google & BING.
For example, ChatGPT uses Bing search as its primary source when collating data to answer a prompt.
Much of the data collected is sourced from websites that are registered with search engines at the top of the search engine result pages (SERPs)
AI is becoming the primary search engine and is growing in popularity by the day by people searching for services and products they need in their everyday lives.
Without a website your company is nowhere near futureproof enough to withstand the oncoming presence of AI
Search results
Have you ever searched for a service or product on a search engine such as google?
Did you notice that the primary results are all websites?
Websites are one of the main factors considered for ranking on any search engine result & are the primary results when you search for something online.
This means that without a website you don’t stand a chance on search results, as search engines will prioritise websites for ranking and search resuilts.
Websites are generally favored over social media platforms, and also majorly improve your google business profile ranking.
Considering all these factors, you may want to consider the decision to not have a website, especially as they are so affordable and accessible
Credibility
A website gives your business a credible platform that will help build trust with your audience and prospects.
Anyone can start a social media page or register for a directory, however not anyone can build a professional looking website, that showcases your company in a professional way.
Your target audience knows this.
With your reviews in one place, linked with search engines, and showcased alongside your accreditation badges, gives you credibility that is unrivaled.
Its also very relevant if you want to target larger contracts, as most companies will not entertain tendering to you if you are not established online, with at least a website.
Search engine Authority
Your website is the one of the cornerstones that upholds your company’s authority online.
If you want to stand any chance of competing on search engines such as Google and Bing, you will need a website.
You will also need to register it with any search engine you want to appear on, and ensure it is easily readable to site crawlers (Crawlers are used by search engines to analyse changes on the page)
This will generally mean you will require a website that is properly constructed by a professional, who is SEO aware.
Not just a web designer.
Consolidation
Your prospects are looking for a company that offers a particular service or product that solves their problem.
Having a platform that consolidates information about your business, in an easy to interpret way helps your prospects find what they are looking for, and convert
Websites act as a central hub for all of your social media, directory & review profiles on various platforms such as checkatrade, trustpilot, facebook, nextdoor & Google etc.
You can also incorporate any links for collaborations, affiliates or sister companies you’re involved with.
Publishing all of your services or products and writing blogs to further showcase your portfolio, strengthens your service/subject authority, which translates into better performance on search engines, leading to more business online.
Any links to accreditations or qualifications that you may need to present for your business to have any credibility, or even operate, as you may require authorisation to operate from a governing body, e.g lawyers or doctors need to be certified, so showcasing this is essential.
Your website is also a platform for you to showcase any offers or service delivery information, ensuring it is professionally laid out, & easy to understand, which will boost conversions.
Ultimately it’s a place for you to host all your company has to offer, in a way that engages and showcases your business, to get your prospects to turn from looking into booking.
Advertising
If you want to advertise on google search results, you are going to need at least a landing page to redirect your prospects to.
Your landing page will act as an important section of your sales funnel. Its effectively a one page website with not many links other than links you want your prospects clicking on, such as call now, or complete a contact form.
If your landing page is attached to your website, then having SEO implemented on your website will reduce the cost of your ads.
Additionally your ads will boost your SEO, so its a win – win situation.
Many companies will use their website homepage as a landing page, this will generally lead to wasted money, and poor results.
Portfolio
Your full website should act as your company’s brochure. Unlike a social media page your website is a blank canvas for you to fully customise and layout how you want.
Social media pages have a predetermined layout that you can only alter so much, meaning if you want to place particular information or content in a prime location, and structure everything into a customised user journey, you may not be able to do it.
However, with a website you can lay out all your work and offers in a well structured design that makes sense to you and your prospects.
Products / Ecommerce
An ecommerce website will help you capture the whole market when selling products online.
Having your products showcased on a professional website, that is easy to navigate, creates a sales funnel, that any business selling products needs to have, for any chance of competing online.
It also gives you the opportunity to optimise your product listings for google and other search engines, which is proven to boost sales.
Ultimately if you are building a business that sells any type of product, you need an optimised website that will allow you to capture and capitalise a huge chunk of the ever increasing online market.
Final Thoughts!
Growing a business in 2025 is a major task, having a tool online that will give you a return on your investment is a no brainer. Your competition will already be making efforts to stand out online.
Get in touch today to see how we could help grow your business.
Package
Monthly
What's Included?
- 5-Page Website
- Monthly Updates
- Ongoing Support
- All the standard features
Monthly
What's Included?
- 10-Page Website
- Service Specific Pages
- Monthly Updates
- Ongoing Support
- All the standard features
Monthly
What's Included?
- 15-Page Website
- Service Specific Pages
- Monthly Updates
- Ongoing Support
- All the standard features
